Budwater

"Wassup?!" itself is a stupid nonsense word more like an animal sound or something. But the ad, I must say, is pretty good. Budweiser just wants to show that their beer is for the average younger man who may not live alone or be in a committed relationship and is still hanging out with college friends who have an endless supply of inside, esoteric jokes. Tie this idea together with this demo's interest in watching sports and the connection seems pretty solid. They're saying our beer is right for you if this is who you are - and people loved this ad when it first came out. To see people on TV behaving as anyone else would can be funny if taken out of context. When this ad took off in popularity it was broadcast more often such that it eventually became annoying to no end. Consequently, if anyone or if any of your friends or co-workers tried to recreate this "Wassup?!" sound "as seen in the ad" they were instantly branded as total wankers - and justifiably so.